Web Site Stock Market Simulator
Did you hear the one about the guy who sold his web site for millions? You’ve no-doubt heard the stories. The ones like Hotmail being sold for over $400 million. Or, closer to home, Trade Me being sold to for around $700 million. If you think you know the next big web site you can now prove it at alexadex.com.
So what exactly is Alexadex? It’s like a stock market simulation or a stock market game where instead of paper trading equities, you’re pretending to buy and sell web sites. But how is the value of a web site determined? That’s a rather subjective point, but here’s how Alexadex does it:
The Alexa search engine (no relation to Alexadex) can rank web sites according to their Reach. Reach is an approximation of the number of users that visit a particular web site out of the entire web population. Or, in Alexa’s words:
Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like yahoo.com has a reach of 28%, this means that if you took random samples of one million Internet users, you would on average find that 280,000 of them visit yahoo.com. Alexa expresses reach as number of users per million. Alexa’s one-week and three-month average reach are measures of daily reach, averaged over the specified time period. The reach rank is a ranking of all sites based solely on their reach. The three-month changes are determined by comparing a site’s current reach and reach rank with its values from three month ago.
Alexadex uses a site’s Reach in conjunction with a formula to come up with a dollar value for specific web sites. It’s probably in no way accurate, but a bit of fun. The interesting part would be seeing how well your technical trading plan for equities works on a completely different market like this.. 
